Discover 5 Secrets for Hiring The Right SEO Agency
(You’re 2 steps from doubling your business.)
The short answer is, “You’re here, so probably so.”
If you’re not interested in more traffic, profit, or dominating your competition… No, working with a Michigan SEO Company probably isn’t for you. However, if you’d like to leverage the internet to grow your business, then… Yes, SEO & working with Overflow may be right for you!
Read on to learn why we believe our ranking methods are the best available.
How Do We Offer a Guarantee on SEO?
Google, Bing and Yahoo are in ultimate control of who ranks on their sites. We are able to guarantee our work because…
Formula is Tested & Proven
Our targeting formula generates consistent results. We are happy to shoulder the risk so you don’t have to.
We Research Thoroughly
Your opportunities & competition are researched in detail. We won’t start until we clearly see the path to win.
Your Plan is Customized
We leverage our proprietary formula to create a custom plan for your unique business, keywords and target market.
Our White Hat SEO Ranking Services Improve All These KPI’s
- More Website Traffic – A significant increase in traffic will grow your brand recognition and also feed all of the other growth performance indicators below.
- Qualified Lead Generation – Our thorough keyword research leads to strong on-page copywriting and landing page optimization sending you quality traffic that converts at high rates
- Sales Volume – As your website receives an influx of qualified search engine traffic the number of sales or conversions your site generates will grow exponentially
- Higher Revenue – Your best customers will appreciate the true value of your product or service and will purchase more per transaction, increasing your overall revenue.
- Increased Profit – At the intersection of all of the indicators mentioned above, our clients are able to raise prices in response to demand, instantly increasing their profit margin
Optimization Services by Michigan SEO Consultants
Being Michigan’s Top SEO Company isn’t only about getting high rankings, it’s also about knowing what potential clients are looking for and matching that to what they find when they arrive on your site.
An out of town firm may not realize that when you say you want to rank in Detroit you actually mean the entire Metro-Detroit area. We know, understand and love Michigan. Whether you’re located in the Southeastern part of the state, West MI, or Northern MI our local SEO services will help you get more of the qualified traffic you’re looking for.
Michigan Cities We Serve with SEO:
What is Search Engine Optimization?
SEO Optimization as paraphrased from Wikipedia is the process of increasing the visibility of a web property in a search engine’s organic results to increase the visitors the site will receive from the search engine’s users.
Here’s another paragraph in their description that’s worth quoting directly.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
We’ve taken that definition and refined it, including only the essential elements.
We’ve Simplified SEO to a Four-Step Continuous Process:
- Research. Find out what your target market is looking for, and which of those terms you can successfully rank for
- On-Page Optimization. Determine the terms you’re going after, and include them on your website. Make whatever adjustments are necessary so both your visitors and search engines can easily find the information.
- Off-Page Optimization. Promote your site to create a larger online presence, while continually making changes that improve your visitors’ ability to easily find what they need.
- Secret SEO Sauce. Do what is required to increase the visibility of your website on the search engine when users input the terms you’d like to rank for.
We are extremely confident in our ranking abilities because we regularly test new ideas, but all of them are based on a proven framework that has never changed.
New insights or techniques may shave a week or two off the time it takes to rank, but they don’t change our core formula that has never failed.
One of our highest priorities at Overflow is to provide affordable search engine marketing services that help strengthen a businesses’ bottom line, not drain the business and prevent growth.
That is why we offer a money back guarantee on our search engine marketing services.
If you commit to working with us for three months and don’t see a positive ROI we’ll keep working until you see a return, or you can request a refund and we’ll give your money back.
In our opinion a deal like that is best you’ll ever find, because our pricing is always a fraction of the growth that we guarantee to generate.
Looking for cheap SEO services can often be a catch 22.
The lowest priced options seem like less of a financial risk, but there is a much higher likelihood that you’ll see no results, or even a decrease in traffic.
An inexperienced firm may use spammy black hat tactics that can blacklist your site on Google permanently.
Avoid Cookie Cutter Prices & Flat Rate Priced SEO
The current strength of your website, size of your market, level of competition and amount of growth you’re looking to generate should all have an effect on the price you’re quoted.
Ask yourself, ‘How can any SEO company know in advance that $499 or $599 a month is enough to effectively research, optimize and rank my site?”
A company with those cookie cutter rates is charging based on the amount they feel you won’t be too concerned about risking, rather than the amount it will take to efficiently rank your site.
Does it make sense that a firm would work to generate tens to hundreds of thousands of dollars of additional revenue for less than a part time McDonald’s employee makes in a month?
Most companies charging low and one-size-fits-all rates operate from a churn & burn mind state.
They keep their prices low enough that they can always bring in a new client to replace the last one who leaves for lack of results.
We aren’t suggesting that the highest priced service will be the best, but good SEOs know their worth, and how much time it takes to properly research and implement solid optimization.
Is Overflow a Web Design Company?
Clients often think of web design firms and search engine ranking companies as one in the same. Some web development companies have an SEO skillset, but most are specialists in one area but not the other.
For years we’ve built and designed impressive websites including this one. However, we don’t consider ourselves a web design company.
We will redesign your site where necessary to optimize it for Google, but if you are content with the design and operation of your current site and the company that created it, that works perfectly for us too.
The only reason we’d suggest a significant redesign is if we believe your current site structure isn’t conducive to ranking highly, or if your visitors have a hard time finding what they’re looking for.
For instance, many established sites are currently in need of responsive mobile website optimization. In 2015 Google revealed there are now more mobile searches than desktop.
Who are Michigan’s Best SEO Companies?
You could have probably guessed this before you started reading this, but if you ask us, we’ll tell you we provide the best SEO services in the state.
With Michigan being one of the biggest hotbeds of digital talent outside of Silicon Valley, the state is home to many top SEO firms, but most can’t match our diverse set of talents.
Any top SEO agency can obtain top search rankings, but not many have the skillset to create a navigational structure, page layout and copywriting that converts.
As digital strategists even before we were SEOs, we’ve spent years optimizing calls-to-action and conversion analytics.
Our experience with web design and development has given us additional perspective on creating an effective website user experience.
Being a good SEO often means going beyond optimizing for search engines when another technique would more efficiently help clients reach their goals.
In addition to SEO, we integrate services such as:
- Google Adwords PPC Paid Advertising Management
- Facebook Ad Management
- Online Reputation Management
- Content Marketing